Digital banking goes much further than just using online technologies. It lets people decide how a bank can solve
their financial challenges. It means banks can start advising customers on their needs in a consistent way and on
the customersʼ terms.

Since they first started to appear, FinTechs have pushed a fast, often disruptive transformation of established standards in the banking business. Global investments in FinTechs more than tripled from 3-4 billion US dollars in 2013 to over 12 billion US dollars in 2014. Nowadays, there are droves of FinTechs stepping into the previously ring-fenced arena of financial institutions. Most of them even only offer existing products but with a much higher and faster adoption rate by customers. How did this happen?

GFT retail banking specialists, including Juan Antonio Artigas (Senior Consultant, GFT), have examined the digital banking world as a whole and provide you with a roadmap that can empower you in this transition towards the digital age.