CRMNEXT, the world’s leading responsive composable banking platform, has been named a ‘Visionary’ on the Gartner Magic Quadrant (MQ) 2022 for its Sales Force Automation (SFA) platform. Only 14 companies in the world have been identified for their SFA capabilities, of which CRMNEXT, an India-born MNC features against the global giants for its expertise in envisioning the market evolution and foresight for changing market rules. CRMNEXT has maintained its stronghold in the annual Gartner MQ for SFA for the 9^th year in a row, having achieved the ’Visionary’ status from being a ‘Niche’ and ‘Challenger’ brands earlier.

“This recognition from Gartner, straight for the 9^th year validates our passion and expertise in being #UpForTomorrow always” stated Sushil Tyagi, Executive Director, CRMNEXT. “Our proprietary ‘shape-shifting architecture’ is a game-changer which is geared up for more composability and is coupled with an advanced big data analytics approach that manages data and its volume, veracity, velocity, and variety. These capabilities shall continue to hold CRMNEXT as the leading player in the SFA and CRM technologies space in the banking domain.” On average, CRMNEXT has proven to reduce the sales turnaround time by 90%, resulted in a 210% average increase in lead conversions, and has led to a 3X increase in digital channel revenues. 

Gartner report considers SFA to be a foundational technology and evaluated CRMNEXT for its set of CRM and SFA technologies that are primarily tailored for financial services, with traction in insurance and consumer packaged goods (CPG). The report categorically lauds CRMNEXT application for its strengths listed below:

Deployment Options: Developed on a single codebase on a Shape Shifting architecture that provides unique commutable cloud capabilities. This enables it to be easily deployed across all deployment models ranging from software as a service (SaaS), private cloud, cloud in its own data centre or even hybrid

Customer Data Management: A unified data platform that manages all customer-related

data generated or enhanced through third-party app integrations. Its ability for real-time updates greatly helps in fast interaction, especially for building customer relationships.

Pipeline Management: Its Catalyst Performance Modeler (CPM) which is part of its SFA offering, is an effective sales planning and forecasting tool. Its intelligent algorithms take past performance and current run rates into account to create strategies for meeting targets. CRMNEXT can support a high degree of sales process complexity with artificial intelligence/machine learning (AI/ML) models, with no code required.