Children’s Financial Literacy App and Leading Dutch Bank Join Forces

Banking
25.04.2022 03:50 pm

Children’s financial education app, Gimi, today announces that it has partnered with ABN AMRO, one of the biggest banks in the Netherlands, to help educate young customers about personal finance and provide them with a safe platform to handle their bank accounts.

The partnership with Gimi makes ABN AMRO the first bank in Europe to launch an educational tool designed specifically for children and their parents, to help directly address the issue of youth financial illiteracy. The co-branded app, which was developed in only 90 days, allows the bank’s young customers to easily handle their money through their connected bank account using Open Banking.

Founded in Stockholm in 2015, the Gimi app is aimed at children between the ages of 7 and 13 years, and to date has achieved over 1.5 million downloads globally. The app encourages experiential and social learning, and provides children with fun, efficient, and practical opportunities to learn how to handle their personal finances. The Gimi app is available through all app stores and is translated in English, Swedish, Norwegian and Dutch, covering all currencies throughout Europe.

The app will be available to all families in the Netherlands, and those accessing it through ABN AMRO will have free access to Gimi’s Superskills Pro subscription, which is typically €2.99 per child per month. The Superskills package maximises the financial literacy learning experience for children, as they can enrol in personal finance e-lessons and take part in ‘money missions’ with their families.

Philip Haglund, Founder and CEO of Gimi, comments: “Our mission is to equip future generations with financial superskills for life. We can achieve this by encouraging children to learn on-the-go by managing their money in real time through the Gimi app. All around the world, children are taught about far away planets or historic Kings and Queens, but they know little about how to budget or understand their finances. Partnering with such a reputable bank as ABN AMRO allows us to work with a like-minded organisation that wants to equip children with the money-related skills they need.”

Jorissa Neutelings, ABN AMRO’s chief digital officer, said: “At ABN AMRO we believe that financial literacy is a key building block to a successful life. Through our partnership with Gimi we’re now able to provide parents with a convenient, engaging, and fun tool to teach their kids to become smart with money and grow into financially independent and responsible young adults.”