Chetwood Financial, the fully authorised UK digital bank, has today announced it is rebranding as Chetwood Bank, marking a new chapter in its mission to provide simple, effective financial products with a no nonsense approach to banking. 

The rebrand coincides with the launch of a new Easy Access savings account, which combines competitive rates with flexibility and convenience. 

The new savings account will be available at chetwoodbank.co.uk alongside existing brands such as SmartSave, ModaMortgages and CHL Mortgages.

Paul Noble, CEO of Chetwood Bank, said: “The rebrand is just the start. We plan to make Chetwood Bank the first choice for consumers who want simple, easy banking where help is available. There’s a wealth of experience and expertise within our team, and we have a clear plan to bring Chetwood Bank to the forefront of UK banking – so watch this space.

“There’s a clear need for fairly priced banking services that are easy to access and easy to understand. Our new Easy Access savings account is just that, giving people the chance to stay on top of their money while improving their financial wellbeing by offering both security and flexibility.”

Roselle Allsop, Chetwood Bank’s director of marketing, commented: “A great deal of planning has gone into this rebrand and the expansion of our savings products, so this is an exciting day for Chetwood Bank. Building on our history and knowledge, we’re committed to being a bank that’s built for real people and their real lives, where we get the basics right and help our customers become better off. No jargon, no nonsense – no surprises.”