BankUnited Launches Engaging Digital Experience to All of its Retail Customers
- 02.06.2021 04:35 pm
Leading regional bank BankUnited announces the launch of its new digital banking experience, powered by digital Engagement Banking technology provider Backbase. BankUnited’s new interface engages the bank’s retail customers with a clean, modern mobile and online banking experience, as well as a variety of enhanced tools and personalization options to help them more easily access and manage their money.
BankUnited specifically selected the Backbase Engagement Banking platform – a suite of pre-built technology solutions that help institutions own and manage the customer experience end-to-end – for its combination of out-of-the-box capabilities and customization options. This mix of ready-to-deploy and flexible solutions has enabled BankUnited to create an improved mobile and online banking journey for customers – all while maintaining the ability to rapidly innovate and unveil new solutions, helping BankUnited lead the market.
Key features of BankUnited’s new digital banking experience include instantaneous access to a full suite of banking services; digital personal finance management tools; enhanced document management; person-to-person payments; and faster, more modern support for transactions like bill pay and transfers.
BankUnited and Backbase also collaborated with global technology consultant Capco to design and execute the rollout of the new digital experience. Capco served as an implementation partner, defining the scope and goals of the transformation, designing new customer journeys, planning the end-to-end transformation inclusive of all business and technology workstreams, and deploying agile development resources to develop and customize the product.
Vincent Bezemer, Senior Vice President, Americas at Backbase, comments: “BankUnited has long outpaced their competitors when it comes to understanding the importance of the digital customer experience, and we’re thrilled to see the fruits of our collaboration reach the market. Their commitment to staying one step ahead of their customers’ needs is a shared value of ours, and we look forward to seeing how they will continue to set – and then exceed – the industry standard.”
Lisa Shim, Executive Vice President at BankUnited, adds: “We are excited about the launch of our new digital app and how it will continuously delight our customers now and in the future. Backbase has been our partner of choice as we embarked on our digital transformation journey because we wanted to be able to control and design the customer experience catered to our customers’ wants and needs. To help us implement this product, we chose Capco as our partner because of their breadth of experience and alignment to our strategy.”
Matt Markham, Partner, Digital Engineering at Capco US, continues: “It’s been a great opportunity for Capco to be a part of the BankUnited digital transformation and to also see how the Backbase solution adapted and evolved to meet the needs of the bank. Working alongside the bank during this journey – from being a part of the early days of design, through the risk and compliance measures and business readiness sessions, to the hands-on keyboard customization of the platform, and finally to supporting the production launch – alongside the bank has been a truly transformative experience.”