Headquartered in Florence, Mass., Florence Bank is a mutually owned savings bank operating nine branch locations throughout the Pioneer Valley region. 

Florence Bank has been meeting the personal and business banking needs of its community since 1873. Using the Advisor for Relationship Lending solution customers and loan officers alike will now experience a faster, more streamlined approval process. The bank now has additional tools to grow its commercial lending portfolio, minimize risk and enhance regulatory compliance. 

“We needed a functional and flexible system to grow our commercial sales business,” said Joe Traczynski, SVP senior lending officer of Florence Bank. “Advisor for Relationship Lending by Baker Hill ties all of the information into one system, simplifying processes and allowing us to better serve our commercial borrowers. We have a long-term relationship with Baker Hill and consider them a trusted advisor and an extension or our team. They are committed to our success which is evidenced by their exceptional support service, quick response to all of our requests, and ongoing, proactive communication.”

The solution’s powerful CRM aggregates all relevant loan data, providing users a single source to manage the entire lending process from a customer’s first prospective call to post-closing portfolio documents. Users can access customer information across multiple lines of business, gaining a complete view of each relationship, promoting growth and customer retention, while enhancing regulatory compliance. Additionally, it automates and tracks loan exceptions, ensuring required documentation is on file and funding is on track to maintain loan quality.

“To remain competitive, banks need industry leading technology tools to simplify the application process, deliver capital faster and still provide exceptional customer experience. We understand the complexity of commercial lending, so we designed Advisor® in response to our client need for advance commercial lending solutions with at most flexibility and scalability in a SaaS environment. ,” said Naseer Nasim, president and chief executive officer for Baker Hill. “At Baker Hill we strive to provide game changing technology solutions for our clients to thrive and win in today’s market. We’re proud to partner with progressive banks like Florence to automate and streamline their commercial lending process, helping the bank better serve the banking needs of their community, attract new customers and strengthen existing relationships.”