A.I. Influencer technology company, Influential, and The Story Lab, the audience-led storytelling experts within the Dentsu Aegis Network, are combining forces to use IBM Watson A.I. technology, to inform brands on how to authentically connect with their audiences through branded content, via the combination of proprietary traditional, digital and social data. Together, the companies have found an unmatched way to inform content creation and source influencers to drive creative strategy for brands.

Influential will combine their AI technology with The Story Lab's Content Compass™, a suite of proprietary strategy tools that serve as a guide to organizationally optimize and maximize existing and future content through investment, distribution, amplification and measurement. The companies will identify billions of data points to inform content development and distribution across bespoke Paid/Owned/Earned ecosystems for brand clients. 

Example insights the partnership provides:

• Brand Health Audit – A holistic analysis of a brand's social media footprint including historical analysis of O&O social accounts.  This will be accompanied by best practice recommendations to make social channel content more effective and efficient. 
• Social SOV Analysis – Maximize and win social share of voice in advance of major tent-poles or releases 
• Consumer Avatar Analysis – A blueprint for a brand's future audience (lays the groundwork for approaching new consumer segments) 
• Conversation Analysis – A pre-campaign snapshot of users' conversations around your brand, analyzed through IBM Watson's augmented intelligence and sentiment analysis 
• Data Powered Media Placement Recommendations - An in-depth affinity analysis of a brand's target audience that provides actionable insights on the most relevant and impactful media touchpoints and channels for that audience 

"The Story Lab consistently seeks new and innovative ways for our clients to successfully engage their most valuable consumers in order to drive their business outcomes. Through an audience-led approach and content strategy, driven by data and insights, Influential's IBM Watson technology solution will allow us to go even further to create experiences that invite audiences in and create value for them in their daily lives," said Shannon Pruitt, CEO of The Story Lab.  "We are excited to collaborate with Influential to leverage their powerful AI-backed audience data for our clients as a way to connect more creatively, efficiently and effectively with their customers."   

"The Story Lab is an innovative and forward-thinking agency, rooted in technology and creativity," said Ryan Detert, CEO of Influential. "We are excited to work with The Story Lab team to create campaigns that raise the bar, both in terms of engaging content and broad-reaching influencer distribution."