• Serhii Zakharov, CEO and Founder at PayDo


• 13.04.2026 03:17 pm

How PayDo is eliminating complexity in global payments through a unified infrastructure approach

As global commerce becomes increasingly digital and borderless, the complexity of payments infrastructure continues to grow. Merchants today are expected to navigate a fragmented ecosystem of banks, payment service, providers, payment schemes and compliance requirements—often at significant operational cost.

Against this backdrop, a new generation of fintech players is emerging with a clear objective: to unify, simplify, and streamline financial operations.

Financial IT speaks with Serhii Zakharov, CEO and Founder of an innovative fintech company, PayDo, about how the company is addressing one of the industry’s most persistent challenges—payment fragmentation. From enabling seamless multi-currency operations to developing multiple payment flows integrated into 1 solution and upcoming Banking-as-a-Service capabilities, PayDo is positioning itself as a comprehensive online payment services partner for modern digital businesses.

Q: What are the biggest gaps today between banks, fintechs, and merchants?

The biggest gap today is payment fragmentation.

Merchants are required to manage multiple relationships simultaneously—bank accounts, merchant accounts, and a growing number of fintech services. These include crypto solutions, open banking, payouts, pay-ins, and various payment rails. Managing this ecosystem demands significant administrative, operational, legal, and technical resources.

As payment scenarios become increasingly complex and business demands continue to rise, this fragmentation creates inefficiencies. Ultimately, the core issue is not access to services—but the lack of unified infrastructure to manage them effectively.

Q: How is PayDo supporting merchants, particularly in more complex or underserved segments?

At PayDo, we’ve built an ecosystem specifically designed to address this fragmentation.

While we are not a bank but an electronic money institution, we provide virtual IBANs across multiple countries for local collections, alongside merchant services, local and international payouts and pay-ins, and access to over 350 payment methods—including Visa and Mastercard acquiring. We also offer virtual and physical debit cards for business operations—all within a single infrastructure.

This approach allows us to bridge the gaps between traditionally disconnected financial services.

For example, international marketplaces require far more than card acquiring. They need virtual accounts, cross-border payouts, multi-currency capabilities, and expense management tools. As these businesses scale into new regions, they also require localized payment methods—something PayDo enables through its global coverage.

Q: As payments become faster and more global, what challenges do merchants face today—and how is PayDo helping solve them?

Technology alone is not enough. Execution depends on alignment across teams—compliance, technical, and commercial.

Financial institutions must clearly communicate their risk appetite, supported industries, and onboarding requirements from the outset. One of the major pain points in the industry is lack of transparency—particularly around pricing and onboarding.

At PayDo, we focus on transparent pricing, clear communication, and fast onboarding.

We have also introduced innovations such as PayDo payment ecosystem for elimination of fragmentation,  non-redirect e-wallets, allowing users to complete payments within a single seamless flow, and pioneered innovative customer to business dedicated open banking accounts enabling instant open banking payment crediting.
 

Q: What’s next for PayDo, and where do you see the biggest growth opportunities?

At PayDo, innovation is fundamentally about solving real market problems.

We are fully compliant with UK, EU, and Canadian regulations and hold key memberships including SWIFT, SEPA, and principal memberships with Visa and Mastercard. Our infrastructure already supports more than 12 payment flows.

Our next focus is the development of a Banking-as-a-Service solution, enabling regulated financial institutions to issue virtual IBANs and leverage our infrastructure.

We see strong growth potential in supporting fintech startups, cryptocurrency businesses, and companies entering the financial services space.