• Michael Allen, Solutions VP at Dynatrace


• 22.07.2016 10:45 am
mobile payments

According to a report by the British Banker’s Association, payments via apps rocketed 54% in 2015, reaching a value of £347m.  This is because consumers are increasingly turning to apps to make banking more convenient, with mobile-only banks cashing in on this insatiable appetite for convenient banking.

 Mobile banking is particularly popular with the younger smartphone natives; the generation that will become the lucrative banking customers of tomorrow. From taking out student loans to fund education and credit card spending on travel, right through to the time when they come to get a mortgage, it is this generation who will be most profitable in the years to come. Getting mobile right is therefore increasingly important.

To create and deliver an outstanding mobile application, it’s essential that banks monitor the digital performance of those services throughout the entire development lifecycle. If banks can identify problems early on that could eventually lead to service degradations, they can iron out any issues before they impact the customer.

During deployment, banks need to view the performance of their mobile application through the eyes of users in real-time, so they can intervene to resolve issues as they arise. By closely monitoring user experiences, banks can also identify the most popular interactions and determine which mobile transactions need to be improved to benefit the most customers. However, protecting the performance of a mobile application once deployed is easier said than done, as the service is at the mercy of external factors, such as the behaviour of a user’s device or network. To protect the user experience successfully, banks need the ability to profile user behaviour in relation to experience and monitor the underlying performance of their transactions across a range of devices and locations”

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