The purpose for creating Excelsior, the secure portal/platform is so that the emerging world can successfully and profitably sell its products globally. Alibaba has taught us all how this can be done. Such a plan can be achieved if supported by excellent products, logistics and financing. Alibaba works well to support the sale of Chinese products. The problem with Alibaba is China itself. Alibaba has become the excuse for the sale of counterfeit goods of Chinese manufacture of every variety. Instead of emulating the high standards of the US, Germany and other countries in selling their goods and services to the world, Alibaba has become the avenue for IP violation. This has inevitably soiled its reputation. 

 

The essential issue remains that the emerging world does not have a platform whereby handicrafts, art, furniture and goods of extraordinary creativity and excellence can be sold on the global market. 

 

Coffee will serve as an example of the need for vertical integration by the emerging world. A bag of raw coffee at origin has a value of @ USD 200. This of course depends on the variety of coffee. When this same coffee is sold in Keurig cups to the consumer, the value of that same bag of coffee exceeds USD 10,000. Paul Kagame, president of Rwanda realizes that by washing the coffee alone, a higher price can be gotten for Rwanda's excellent beans. There is also sorting, blending, grinding, packaging of course. I have tasted excellent vacuum-packed coffees of Indonesian and Malaysian origin. This is of course one aspect of the emerging world selling to the developed world. The same companies which represent the marketing of spirits, fragrances and other consumer goods emanating from the emerging world can be used to efficiently sell finished goods to the developed world. Presently, platforms are outwardly directed and serve mainly a mercantilist purpose of selling developed world goods to a consuming third world. Financial and logistical services are becoming increasingly ubiquitous. This is the genius of China's R4I program. By building the infrastructure, the roads, seaports, airports in emerging markets, China also creates the infrastructure necessary for the sale of Chinese goods. African countries, for example, are flooded with Chinese retail goods. Needless to say, the burgeoning of native, organic industries is thus stifled as effectively as they would be by Western monopolies or oligopolies.

 

Excelsior provides the opportunity for the emerging world to learn from the mistakes of Alibaba and the limited reach of Amazon and e-Bay and to create a truly multinational trade platform.