• Julius Sim, Head of the Support Team at Edubirdie


• 20.04.2021 09:00 pm
Content Marketing

Since recently, content marketing has become a vital element of the digital marketing strategy for all online businesses. Thanks to its effectiveness, many e-commerce entrepreneurs use it in order to drive traffic and increase sales. Hence, every website owner must be aware of web content regulations.

One of the most important requirements set for content is uniqueness. To make the most out of content marketing, your copies must be not highly informative for the readers but also 100% original. However, writers often neglect this rule, which leads to negative consequences and poor business outcomes. Below you can find a detailed explanation of why information on your website must be absolutely plagiarism-free. But first, let's find out how to detect plagiarism.

Why publish only original content

• It boosts your credibility

Unique ideas that haven't been published elsewhere before will contribute to your credibility. Original content demonstrates your expertise in a particular field and helps your potential customers understand what they can expect from you. This will attract more leads and increase the number of subscriptions, as users will find your information helpful. In fact, clients turn more eagerly to those partners who answer their questions and seem to be knowledgeable in their field. 

• It ensures more backlinks for free

If you create highly authoritative original content, other blogs and websites will link back to your platform. You might know that backlinks are hard to get, so each of them has a big value. It indicates that you have a good reputation on the web and shows to search engines, like Google, that your article is a reliable source of information. This way, the likelihood of appearing at the top of search results grows. As you see, unique content works for you, bringing great SEO results.

• It's more cost-efficient

According to the estimates made by DemandMetric, content marketing expenses are 62% lower than those with traditional outbound marketing. As it was mentioned above, original content can generate up to 3 times more leads. However, if a website just reposts someone else's content, the chances to attract new customers are quite low. Therefore, business owners need to resort to other types of ads that require more money and give poor results, such as TV commercials, radio ads, banners, and newspaper features.

How to check your content for plagiarism

Due to the big rise in plagiarism on the web, a lot of different methods to check text uniqueness have been invented. Various online tools that detect plagiarism are gaining popularity among content creators. Some of them are very accurate and easy to use, while others have poor quality. If you want to save your time and avoid testing different platforms, try the best plagiarism checker in the UK that is available for free. This tool is popular among Internet users because of its great reliability and simplicity. With its help, you can find out whether your text is original in just a few minutes.

What happens if you use plagiarized content on your website?

Google treats similar copies quite strictly because it has become a common problem. If the search engine reveals duplicate content on your website, it can be penalized. In its turn, the Google penalty will result in negative consequences for you.

First of all, your website won't be represented on the first page of search results because Google will reassign your ranking. Even if you remove plagiarized information, it doesn't mean that things will immediately go back to normal. Note that Google can leave you out of search engine results for months, which will result in a major setback for your website.

How to avoid the problem?

There are different ways to make sure that you don't have duplicate content on your website.

1. Proofread all text information and tags used on your website. You may catch yourself using similar phrases and resorting to unintentional self-plagiarism. Note that you can't publish the same paragraphs twice as it contradicts Google's policy. So if you notice anything similar, you should make changes.
2. If you are aware of having duplicate content, set up special signals for Google, like 301 redirects, that will notify its bots about pages with similar information. This way the search engine will know which page is correct and must be considered for rankings.
3. Take all necessary precautions to ensure that your text is unique while creating new content. You can use online plagiarism checkers to make sure that your ideas are original. You should also take action if you notice that other web platforms have stolen your articles. In this case, you can reach out to Google and notify them about the original source.
4. If you copy materials from another website, always use the so-called rel=canonical attribute in order to turn over ranking power to the original URL. This means that you are warning search engines about using the content as a reference, so it won't be considered stolen.

Final thoughts

As the Internet is flooded with loads of information, plagiarism is a common problem nowadays. Content writers tend to use someone else's ideas, which results in negative consequences for website owners. Hopefully, this article gave you a better understanding of why you should publish only original materials on your platform.

Author's BIO

Julius Sim is a Head of the Support Team at Edubirdie, which is one of the leading online writing services. Julius' ultimate goal is to provide students with assignment help so they can improve their academic outcomes. As a Head of Support Team, he ensures top-notch services at Edubirdie.