• Ivan Smirnov, Marketing Expert at LOOK DS


• 03.02.2023 05:15 pm
#banking

Banking is all about trust. To keep that trust, banks need to stay ahead of the curve in marketing. As we head into 2023, the banking industry faces several challenges, including increased competition and the need to adapt to changing consumer preferences. Banks must be creative and innovative with their marketing strategies to stay ahead of the curve. Here are five of the best marketing ideas for banking in 2023:
1. Utilizing Digital Signage
It's important for banking institutions to utilize digital signage in their marketing strategies. By using such solutions, like LOOK DS, for example, financial institutions can manage content on screens in branches and on the go. It ensures that the latest promotions, products, and services are always on display for customers.
Digital signage is also a great way to keep customers informed about what's happening in banking. Financial news and updates can be shared on screens throughout the branch, helping to keep customers up-to-date on the latest industry trends.
2. Connect to customers through Social Media
Banks have been using social media to connect with their customers for a few years, and it has been proven to be a successful marketing tool. However, many banks still need to use all the features social media offers. For example, banks can use social media to create interactive content that their customers will enjoy. They can also use social media to run contests and giveaways, encouraging customers to interact with the bank online. Also, banks can use social media to advertise their products and services.
 
 But it's not enough to post about your products on social media. You need to create engaging content that interests your customers and makes them want to interact with you. It would help if you were responsive to your customers' comments and questions. If you do these things, you can build strong relationships with your customers online.
3. Take advantage of AI and Automation
Banks have a unique opportunity to use AI and automation to improve their marketing efforts. Chatbots are already being used to provide customer service and advice, and this technology can be used greatly in marketing. For example, chatbots could generate leads or recommend products based on customer preferences.
Automation is also a powerful tool that can be used to improve marketing efficiency. Marketing tasks that can be automated include email marketing, social media campaigns, and targeted ads. Automation allows you to target a large number of customers with minimal input, which can save time and money.
4. Leverage mobile technology for quick access
As banking becomes increasingly digital, it's important to stay ahead of the curve regarding marketing. One way to do this is to leverage mobile technology for quick access. Customers can quickly access their accounts, make deposits and payments and check their balances using a mobile app or website. It makes the banking experience far more convenient for customers and creates better customer loyalty in the long run.
In addition, mobile technology can provide customers with offers and discounts specific to their interests. Notifications can also be sent to customers about upcoming events, new products and

 other relevant offers. It helps to keep customers informed and engaged and can even lead to increased customer spending.
5. Use video content to reach a larger audience
If you want to reach a larger audience, video content is the way to go. Video content has become an increasingly powerful tool in marketing, especially in the banking sector. You can use videos to communicate complex concepts and give people a visual representation of your services and products.
Creating video content is also a great way to drive website traffic. You can use videos to optimize your website for search engines, boosting your website's visibility and improving your overall ranking. You can also link videos to your website, helping to draw more people to your page and giving them an interactive experience. Furthermore, videos can capture and retain viewers' attention, increasing the chance of them becoming customers.
These are just a few marketing ideas banks can use to stay competitive in 2023. By embracing them, banks can attract new customers and build stronger relationships with existing ones. It's important to remember that marketing strategies should be tailored to each bank's specific needs and target audience. With the right approach, banks can thrive in the year ahead.