5 Reasons why Mark saying sorry is not enough

  • Stuart Lacey , Founder & CEO at Trunomi

  • 06.04.2018 07:15 am
  • undisclosed

1) MZ: "You can't share data in a way that people don't know about or consent to"

In his own words, Mark acknowledges exactly what we have been saying at Trunomi for 4 years, and what new legislation like the EU GDPR (General Data Protection Regulation) are being enforced to ensure - that people deserve trust and transparency in their data usage and a platform which empowers them to know "What they share, With whom, for What reason and for How long" #ConsentIsKing #GDPR #datarights

2) MZ: "I am used to when people legally certify they are going to do something , ummm that they do it: this was clearly a mistake in retrospect"

Once again, Mark admits the failings of his platform to adequately employ technologies which enable full audibility and enforceability of permissions and data rights. If a small company like Trunomi can develop performant technologies that do this on a start-up budget, write about them for 4 years and install them with other Fortune 500 companies - how can a Goliath the size of Facebook not understand their duty of care and trust better - and not have embraced such best-practices a long time ago? #bestpractices #dutyofcare

3) MZ: "Good news here is that we already changed platform policies in 2014"

Excuse me? are you for real Mark? You are saying the good news is you adjusted platform polices on November 13, 2014? That's 1,224 days ago - or 3 yrs, 4 months and 8 days ago!If you look at their 2014 policies, you will see their Chief Privacy Officer highlighting nothing about trust, transparency, data minimization or breach, etc - rather its all about them growing their bottom line through services intended to help market to you, help you buy and grow their network. #fail #missingthepoint

For a tech the company the size of Facebook, they should be deploying real-time privacy tools and permissions management, fully auditable controls and certification of personal data usage, right to opt-out, revoke and rescind data and data portability when asked for - in an honest, transparent and easy to use customer experience: click here for an example of exactly such best practices

4) MZ: "The question is more - what is the right regulation?"

Shocked and saddened by this. How can Mark not know about the GDPR Regulation which they absolutely fall under and which is fundamentally about trust and due care in the use of customer data? His entire business model is predicated on these sets of personal data assets - which are owned by his customers and not him. In fact, he is incredibly lucky in only one respect: in that had this happened after May 25 of 2018 - Facebook would be under the risk of losing much more than just the $60Billion in market cap they lost this week, but also fines up to 4% of global annual group turnover. Equally, the loss of trust is possibly the greatest penalty, as it will take serious effort to rebuild it. #lossoftrust #GDPR

5) MZ: we are "Committed to getting it right going forwards"

I do appreciate Mark being authentic in his apology. However, if indeed he is committed to getting it right, then a more transparent and public set of clear steps to be taken - rather than just suggesting that a battalion of 20,000 Facebook employees will be looking into his Company's certifications with app developers, I invite him to also focus on its direct relationships with its customers - the human beings like you and me who have trusted the platform in the past - and who now, more than ever need a clear, auditable and enforceable set of procedures and technologies they can rely on to critically rebuild trust in the platform and its usage of all of our personal data. These are needed now - so Mark - the ball is in your court and you now know where to look.




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