The world is changing fast. Today's consumers have endless opportunities in regards to where to take their business. In this increasingly consumer-oriented environment, being at the forefront of the customer's mind is crucial for survival. But what can you do to get there?
This is the first part, out of two, guiding you on how to attract and engage consumers by 1) digging into user experience, and 2) broadening the scope to explore the evolution of user Experience, namely customer experience.














