Asia is a small word for a huge region. The largest and most-populated continent on the planet, its influence extends well beyond any geographical border - though as China grows in economic power, Asian companies are increasingly looking to deal with their near neighbour. It’s a complicated picture; OPEX has a role - but how does it fit in?
There are really three main questions:
How does the Asia region differ from the rest of the world?
What trends have had a big impact recently?
What are the threats to growth?