The mispricing of risk in consumer credit is a threat to all lenders, particularly those that lack flexibility, explains Sarah Jackson, Director, Equiniti Credit Services.
Years of low interest rates and fierce competition in the UK credit market has created a price war. Lenders are using cheaper loan products with wider consumer appeal to retain existing customers and capture new market share. This is a dangerous game and is leading to inadvertent mis-pricing of risk in the race to attract customers.