Gillette’s much talked about "The Best a Man Can Be" advert shows that even the most established brands can face perception issues in the #MeToo era.
For City traders, who, ironically, were depicted in the original 1989 Gillette advert with images of guys in belt and braces high fiving and back slapping, these issues run deep. Two decades on from the original advert, and perceptions surrounding investment banking have scarce improved. The classic “old boys” club and all the negative connotations that go with it has not gone away.