HSBC has begun trialling HSBC Nudge, a new consumer finance app designed to help customers achieve their financial goals with the help of gentle ‘nudges’.
A recent study by the London School of Economics and Politics (LSE)*, commissioned by HSBC, utilised behavioural science to explore the barriers to people achieving financial goals. It identified that leveraging technology, such as automatic messages, was key in helping people to meet their financial ambitions. Based on the LSE research findings, the app applies nudge theory2 to encourage good spending habits.
















