Since its founding in 2013, Nubank—one of the world’s largest digital financial services platforms—has changed how millions across Latin America manage their money, offering fee-free accounts, credit cards without annual fees, and seamless, personalized customer service. Today, Nubank serves over 114 million customers in Brazil, Mexico, and Colombia.
By leveraging AI solutions developed with OpenAI, Nubank enhances both customer experiences and internal efficiency:















