Entrepreneurial spirit is high among women in Europe – particularly younger generations – in a bid to pursue their dreams, gain financial independence, improve work-life flexibility, and make a difference in the world.
New research from Mastercard, released ahead of International Women’s Day 2025, reveals four in ten (40%) women in Europe have considered running their own business with appetite from Portuguese (62%), Polish (47%) and Greek (46%) women surpassing the regional average.
















