British consumers continue to invest in experiences over material goods, as new data shows sentimental spending has increased by 11% since 2015, with the number of transactions up by 23% during the Valentine’s Day period.
The annual “Mastercard Love Index”, which analyses credit, debit and prepaid transactions during the Valentine’s period, reveals that dining out represents 25% share of spend in the UK, and 60% share of transactions in 2017.