• Case Studies
• 14.04.2014 10:49 am

The 2012 Retail Distribution Review (RDR) and the Financial Conduct Authority’s (FCA’s) policy paper on platforms, significantly increased pressure on advisers to drive down costs - whilst still remaining profitable. In a nimble response to this, Aviva, one of the UK’s leading financial institutions, selected an administration partner, Citi, and platform technology provider, Bravura Solutions (Brvura) to launch a market-first offering, integrating Aviva’s existing online offering (Aviva For Advisers) and the Aviva Platform. The new proposition incorporates Bravura’s hosted Aviva platform into Aviva’s online adviser system.  Bravura provides all the interfaces between the platform, the respective internal Aviva systems and a number of different adviser back office software applications. Citi provides a complete outsourced administrative service that connects with Bravura’s technology to provide Aviva with improved operational efficiency and scale. This means Aviva can focus on making its new solution a success.  Aviva’s Head of Platform Development & E-Commerce, Billy Burnside said: “We recognise the importance of continually evolving our technology to align with advisers’ business models. Embarking on this project, we had a goal of bringing a new offering to our advisers that would help them to meet today’s business challenges of increasing efficiency and reducing costs across their existing investments with Aviva and our platform proposition”.  From launch, the new offering was available to over 35,000 advisers through Aviva For Advisers, driving users and new business onto the platform. - See more at: http://www.financialit.net/case-study/aviva--citi-and-bravura-solutions---supporting-the-changing-needs-of-advisers-through-technology/25#sthash.Y6LEfbCm.dpuf