GoHenry - the money app helping kids learn to earn, save, spend and invest - has today launched 'Invest In Me’, a nationwide campaign designed to dismantle the barriers that prevent parents investing for their children's futures and put Junior Stocks and Shares ISAs on the national agenda.

At the centre of the campaign is 'Blink and I’ll be big' - a first-of-its-kind AI experience* that flips the classic staring contest on its head to fast-forward a child's likeness to age 18 and show what, for example, £5 a month could grow to over that time with a GoHenry Junior Stocks and Shares ISA. Bringing to life the benefits of early investing, 'Invest In Me' coincides with the government-backed Invest for the Future campaign and is built to move UK families beyond cash savings and make long-term investing feel achievable rather than intimidating. 

This initiative sits alongside GoHenry’s push for financial education in all schools, which - after five years of campaigning - resulted in the Government committing to making money lessons part of the primary school National Curriculum in England from September 2028. 

Louise Hill, Founder of GoHenry, explains: “We’re known for helping kids learn how to manage money. Now we’re helping families grow it too. Our latest campaign is aimed at helping parents overcome barriers to investing, putting Junior Stocks and Shares ISAs on the national agenda to help set kids up for future success.

“Making money concepts easy to understand is part of our ethos, which is why we chose a visual route with our Invest In Me campaign to personalise the potential value of retail investing - and show why starting early (literally) adds up.”

GoHenry's Junior Stocks and Shares ISA is built to be an easy, first step into investing. It offers a single, diversified fund managed by Vanguard, with contributions starting from just £1 to allow any family to begin investing in their child's future. In 2025, parents and relatives contributed an average of £27.54 per month into their kid’s GoHenry Junior Stocks & Shares ISA.**

Alongside being able to try out ‘Blink and I’ll be big’ on GoHenry’s website and in-app, the ‘Invest In Me’ campaign will appear in 650 outdoor locations nationwide, spanning roadside and railside billboards, bus lenticulars and supersides, TFL Underground, and digital screens across shopping centres, cinemas and motorway service stations. It will also include connected TV, social media and influencer activity. A second burst will take place during the back-to-school period, anchored by a two-week, real-world 'Invest In Me' pop up at Bluewater Shopping Centre, where families will be able to experience ‘Blink and I’ll be big' in person.