Citizens Bank today announced the launch of Citizens Bank Platinum Status, a two-tiered offering designed for customers who maintain higher balances and want more account features, fewer fees, better rates and additional products and services from their bank. With the addition of Platinum and Platinum Plus products and services, Citizens is now making relationship banking as simple and as clear as it did with One Deposit checking accounts for basic transacting and saving.

Where Citizens’ popular One Deposit Checking product set the industry standard for simplicity in checking -- no monthly maintenance fees when customers make a single deposit of any amount per statement period -- the Citizens Bank Platinum Status offering is designed to deliver increased personalization and value for customers who maintain higher balances.

The Platinum offering is the next step in Citizens “Bank Better” effort to make banking more simple, clear and personal, said Brad Conner, Vice Chairman and Head of Consumer Banking, Citizens Bank.

“Different customers have different needs, and Citizens Bank Platinum products and services are tailor-made for people who want additional account features, preferred pricing and easy access to other products, services and advice,” Conner said. “We will continue to offer One Deposit Checking for customers with basic needs and Premier Banking services for our more affluent customers. Platinum is intended for those customers who are building up their savings and have specific needs of their own.”

Citizens Bank Platinum Status offerings are organized around two checking accounts – Platinum and Platinum Plus. Both include the following features:

• No fee Platinum checks
• No fee money orders, bank checks and travelers checks
• The waiver of Citizens fees for the use of non-Citizens ATMs four times per month
• No fee incoming wires
• Savings Overdraft Plan transfers with no fee
• Overdraft Line of Credit annual fee waived1
• Preferred pricing for savings products
• Unlimited Platinum Checking, Savings and Money Market accounts included
• Access to Citizens Platinum Service

To qualify for either Platinum Checking or Platinum Plus Checking, customers are required to maintain $25,000 in combined deposit and investment balances with Citizens. To qualify for Platinum Plus Checking, which provides additional rate benefits for savings products, customers also must make $5,000 in checking deposits each statement period OR keep a $10,000 average daily checking balance. Meeting these requirements enables customers to avoid the $25 monthly maintenance fee for Platinum Status services.

Platinum customers will also have access to Financial Consultants from Citizens Investment Services to help them plan for the future. They can explore their options for goals such as retirement planning or education planning.

Customers interested in learning more about Platinum Status should reach out to their local Citizens Bank representative or find more information online at www.citizensbank.com/checking/platinum-checking-account.aspx.