Sift, the AI-powered fraud platform delivering identity trust for leading global businesses, today announced a significant update to its Partner Program, designed to support partners in transforming digital risk into revenue opportunities. 

On the heels of major program investments including appointing Leslie Lorenco as VP of Channel Sales, the Sift Partner Program now includes multiple partnership categories and deeper ways for partners to engage with Sift. Each partner category is aligned with prescribed annual sales revenue goals, technical capabilities, and product certifications: 

Influence Partners: Channel experts who can refer customers to Sift, earning revenue by connecting businesses with cutting-edge fraud prevention without complex sales processes.

Authorized Resellers: Technology partners who directly sell Sift products, generating customer demand and expanding the platform's reach across diverse market segments.

Service Providers: Strategic implementation experts who use deep technical knowledge to help customers optimize Sift's fraud decisioning capabilities, turning complex identity signals into actionable insights