Cubed, a fintech advisory and venture building company, appoints Edgardo Torres-Caballero as a new Partner to lead its Growth as a Service (GaaS) offering and launch its Venture Capital fund. This appointment further bolsters Cubed’s expertise as both an operating partner and investor for startups and scaleups. 

Edgardo Torres-Caballero brings 25 years of experience in driving growth in fintech companies to Cubed. Formerly Hewlett Packard corporate executive, Americas Managing Director at Mambu, VP of Global Partnerships at Feedzai, and most recently CRO at Tuum, Edgardo’s knowledge spans managing full P/L to commercial and marketing operations. His new position will see him enable clients to create better value and growth opportunities. In addition to his leadership role with the GaaS offering, Torres-Caballero will lead in the creation of Cubed's first Venture Capital Fund which will invest in technologically innovative and disruptive start-ups and bring them to market.

This fund aims to support visionary entrepreneurs in developing groundbreaking technologies and business models. The firm's venture capital strategy focuses on early-stage investments, providing strategic guidance, operational expertise, and access to a wide network of industry contacts to accelerate growth and refine product-market fit.

Launched at the start of 2023 by Elliott Limb and Peter Richmond, Cubed has seen its revenue grow by 400% each year whilst also doubling its headcount. The business, which is based out of Dubai, has also this month opened a London office. This new appointment will further drive the business forward as it expands on its services for startups and scaleups in its mission to build the companies of the future. 

Elliott Limb, CEO and co-founder of Cubed says, "We are delighted to welcome Ed to our team. His relentless drive, out of the box thinking and proven experience will be invaluable to our clients and further strengthen our position in the market. He will play an instrumental role in unlocking value for our clients and in laying the foundation for our venture activities going forward.”

Edgardo Torres-Caballero says, “I am thrilled to join Cubed as Partner. There is nothing like our offering in the market today. We focus on execution and value delivery to accelerate growth for our clients. Our venture investments will be accompanied by real strategic guidance, operational expertise, and access to a wide network of market thought leaders which will have a significant impact on our portfolio companies and clients. Cubed’s vision to support and build the companies of the future is a journey that I am excited to be a part of.”