Bitso –the leading financial services company powered by crypto in  Latin America– announced the appointment of Alexandre Mehrdad as General Manager of Bitso Retail,  the division focused on providing consumer financial solutions through its mobile and web platforms. 

With a solid track record of over 16 years, mostly in the financial industry, Alex joins Bitso to lead a  renewed strategy that will position the company as the choice for those who want to build and manage  their wealth with simple and secure products and services, powered by crypto and blockchain  technology. 

Mehrdad joins Bitso after leading trading operations at Kraken (a crypto exchange) as well as being the  General Manager of North America (US & Canada). Previously, he founded Wisly, a cryptocurrency  and blockchain startup, and was Chief Product & Strategy Officer at Nouga Assurances, where he  managed product development and technology strategy. 

His background in fintech and traditional finance includes roles at The Boston Consulting Group (BCG)  as a management consultant, as well as at Procter & Gamble. He holds an MBA from INSEAD and a  Master's degree from London Business School, combining experience in innovation, technology, and  financial strategy. 

“We're witnessing a transformative time in the financial services industry, where people have a wide  range of options at their fingertips to invest, save, pay, and manage their assets. The line between  traditional finance and decentralized finance is becoming increasingly blurred," said Mehrdad. "In this  environment, I believe Bitso is uniquely positioned to bridge the gap between these two financial  ecosystems and create a truly unique product offering for those who want to be able to manage all of  their assets in one place.” 

"Joining Bitso at this pivotal moment is incredibly exciting. I’m looking forward to leading the evolution  of Bitso Retail and continuing to work for the benefit of our users. It's an enriching mission to help  strengthen a reliable and accessible offering that contributes to the financial future of people in Latin  America," Alex Mehrdad said.