Shift4 to Acquire Global Blue, the Leading Specialty Payments and Technology Provider Serving Luxury Brands

  • Payments
  • 19.02.2025 08:35 am

Shift4, the leader in integrated payments and commerce technology, and Global Blue (NYSE: GB), the leading specialty payments and technology platform enabling tax-free shopping, dynamic currency conversion, and payments solutions to the world’s largest retail brands, today announced they have entered into a definitive agreement under which Shift4 will acquire Global Blue for $7.50 per common share in cash, representing an 15% premium to Global Blue’s closing share price as of February 14, 2025, and a ~$2.5 billion enterprise value.

With over 40 years of history, Global Blue is a market leader at the intersection of travel and luxury retail across Europe, Asia, and South America. More than 400,000 premium retail and hospitality locations rely on Global Blue’s tax-refund and currency conversion technology, including the world’s most iconic luxury and premium retailers as well as other large retail electronics, sportswear and fast fashion brands.

“This acquisition continues a bold tradition of introducing transformative capabilities to exceptional customers along with a massive embedded cross-sell opportunity,” said Shift4 President Taylor Lauber. “It fits perfectly in the Shift4 playbook: delivering an enormous volume conversion opportunity while unlocking significant new revenue opportunities and capabilities that open entirely new markets for us. Integrating Global Blue into our unified payments platform positions Shift4 as a leading unified commerce payment provider around the world.”

Global Blue’s merchant solutions will be added to Shift4’s global payments platform to deliver an enhanced end-to-end experience for its merchants. The addition of tax refund and currency conversion capabilities enhances Shift4’s position as an innovative vendor and trusted partner. Global Blue is the most comprehensive two-sided network in its category, connecting millions of affluent international shoppers to its merchants and directly engaging with international shoppers through its proprietary app, creating powerful network effects and allowing for further product innovation, such as loyalty, digital marketing, and more.

“Uniting with Shift4 represents the next phase of Global Blue’s growth journey, enhancing our integrated value proposition to our marquee merchants globally,” said Global Blue CEO Jacques Stern. “Most importantly, we’re excited, alongside Shift4, to continue our track-record of innovation to deliver better experiences for all stakeholders in the shopping ecosystem.”

As part of the transaction, Shift4 is also announcing that two current shareholders of Global Blue, Ant International and Tencent, are exploring strategic partnerships with Shift4 and intend to remain shareholders in the combined business. The partnership will build on their existing relationship with Global Blue and explore collaboration with Shift4 on global e-commerce payment products. This will include the distribution of unified gateway service Alipay+, which connects global merchants with 1.6 billion user accounts of over 35 digital payment methods across the world, and Weixin Pay, the most widely used mobile payment service in China, throughout the Shift4 ecosystem, including hospitality and venues. This partnership highlights these shareholders’ confidence in Shift4’s ability to become a global leader in unified commerce solutions for retail merchants.

“At Ant International we provide innovative payments, digitization and financial services to drive the development of global commerce and inclusive growth for SMEs. Our strategic investment in Shift4 is highly consistent with that mission,” said Douglas Feagin, President of Ant International, “We’ve been impressed by Shift4’s emergence as a global omni-channel payment partner in just the last few years and we’re excited to cement this relationship early in their international expansion journey. We extend our sincere gratitude to Jared Isaacman, Taylor Lauber and Thomas Farley for their visionary decision that made this strategic partnership possible. We look forward to future collaboration across a broader ecosystem co-created by our two companies to empower businesses of all sizes to thrive in the digital era.”

James Mitchell, Chief Strategy Officer and Senior Executive Vice President of Tencent, added: “We are excited to continue supporting Global Blue under Shift4’s new ownership. With Jared Isaacman and Taylor Lauber at the helm, the company has become an impressive integrated payments and commerce technology leader. We are pleased to make a strategic investment in Shift4 and look forward to exploring partnership opportunities globally.”

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