Finfare, the fast-growing fintech company whose mission is to simplify financial experiences, clearing the way for small and medium businesses to grow and thrive, today announced a strategic alliance with Viffy, the cutting-edge platform that empowers content creators with a new, more inclusive way to monetize their premium content and connect more deeply with their audiences.

Under this new alliance Finfare will provide Viffy and its users with access to deals at hundreds of well-known brands, and provide the underlying payment linking technology to power the program via the company’s Finfare Connect product offering. 

Finfare Connect is a robust rewards platform that helps businesses engage and retain customers through highly personalized offers and rewards. 

Viffy is a premium creator content platform where users fuel Creator subscriptions by shopping with participating locations across the USA. Unlike other premium platforms that require monthly payment for access, Viffy removes this barrier by enabling users to fuel subscriptions through their everyday spending. This innovative approach not only makes premium content more accessible to creator audiences, but also helps retailers to build meaningful new loyalty.

“We’re excited to deploy the Finfare Connect solution to help Viffy power their content creator platform,” said Sadman Shakib, Director of Loyalty Solutions and Partnerships at Finfare Connect. “This collaboration provides a meaningful revenue stream to Viffy, as well as its content creators, through our payment-linked offers, and offers exclusive deals from well known brands that are valued by their followers.”

For content creators, this collaboration means an unprecedented way to turn their influence into tangible value for their audiences while unlocking a brand new revenue stream. For Viffy, this collaboration cements its position as a premier platform for creator-driven innovation, where creativity, engagement, and financial empowerment converge.

Sam Winslow, co-founder and CEO of Viffy, commented, “We are thrilled to partner with Finfare and leverage the tremendous capabilities of their Connect platform. At Viffy, we are creating a meaningful connection between online creator influence and real-world consumer spending. Together, we see a bright future ahead, redefining how loyalty and engagement are fostered.”