Adyen, the global financial technology platform of choice for leading businesses, has officially enabled Tap to Pay on iPhone in five new regions: Sweden, Austria, Czech Republic, Ireland and Romania. The functionality allows businesses, such as Fresha, the world's #1 booking platform, marketplace and payments system for beauty and wellness, to use an iPhone to accept contactless payments, without the need to purchase or manage additional hardware.

By expanding Tap to Pay on iPhone to new markets, Adyen holds its promise to be at the forefront of innovation and provide best in class solutions for in-person payments. “We have seen how Tap to Pay on iPhone has changed how consumers and businesses experience mobile payments for the better across the many regions where Tap to Pay on iPhone is already available with Adyen,” commented Alexa von Bismarck, President EMEA at Adyen.“We’re proud to be expanding it to new countries together with Apple.”

Tap to Pay on iPhone accepts all forms of contactless payments, including contactless credit and debit cards, Apple Pay, and other digital wallets, using only an iPhone and a supporting iOS app — no additional hardware or payment terminal needed. Using an iPhone XS or later, running the latest version of iOS, at checkout, merchants will simply prompt the customer to hold their contactless payment method near the merchant’s iPhone, and the payment will be securely completed using NFC technology.

"At Fresha, we’re always seeking out the best partners to ensure that technology is truly in service to both our customers and their clients. With Adyen’s integration of Tap to Pay on iPhone, beauty and wellness professionals can focus on their craft—making people feel great—without the hassle of complex payment systems. Adyen enables us to offer seamless, secure, and hardware-free payments that fit effortlessly into the self-care experience, making technology an invisible helper rather than a distraction." —William Zeqiri- Founder, CEO Fresha

Tap to Pay on iPhone will enable Adyen’s customers to stay at the forefront of innovation by:

• Simplifying in-person payments by removing the dependence on payment hardware to accept transactions, providing a complementary way to accept payments for line-busting.
• Getting up and running quickly with installation and onboarding, allowing businesses to scale up their payment operation.
• Providing safe and fast checkout experiences that increase mobility on location.
• Allowing for a convenient and secure way to pay for customers since transactions are encrypted and payment data is protected by the same technology that makes Apple Pay private and secure.

Tap to Pay on iPhone uses the built-in features of iPhone to keep business and customer data private and secure. When a payment is processed, Apple does not store card numbers or transaction information on the device or on Apple servers.