Adyen, the financial technology platform of choice for leading companies, announces a global partnership with Swedish home furnishing business IKEA. The new partnership with Adyen will allow IKEA to connect the dots between in-store and digital sales channels and offer better payment and loyalty experiences for customers.

Understanding cross-channel loyalty with customer insights Utilizing Adyen’s single financial technology platform to gather customer payment data from both physical and digital channels enables partners to uncover holistic customer insights within their framework. By gathering payment data from all sales channels on one platform, partners are able to identify shopping behaviors across channels, creating business opportunities pertaining to lifetime customer value across all categories of customer relationships. Consolidating the tech stack to create operational excellence Adyen’s single financial technology platform provides a closed-loop payment system offering worldwide processing, acquiring, local payment methods and like-for-like settlement capabilities for IKEA franchisees. This reduces the amount of contracts and integrations for global IT operations, enabling simplified financial reporting and management of customer data. Adyen’s consolidation of the tech stack behind commercial operations also helps to minimize the risk of operational disturbances and the ability to troubleshoot.

‘’We are proud to partner with the IKEA business to help scale their efforts to understand their customers and the behaviors that lead to long-term relationships with the iconic brand,’’ says Tobias Lindh, Managing Director, Adyen Nordics & Baltics.