Edenred Payment Solutions, an Edenred company and one of Europe’s leading payments service providers is pleased to announce the appointment of Rehana Mitha as its new Managing Director.

With over 15 years of experience, Rehana has a proven track record in business strategy and transformation. She joins Edenred Payment Solutions from IDEMIA, a French leader in identity technologies, where she gained significant expertise in cloud-based payment solutions.

Rehana began her career in 2007 as a strategy consultant at Mars & Co before joining IDEMIA, a payments, connectivity, and ID solutions company, in 2012. She held various roles, including pricing, bid management, strategy, and transformation, both in France and the US. In 2019, she became Head of Sales Excellence for the Digital business unit, before being promoted to Deputy Head of the Digital Payments Product Line.

In her new role, Rehana’s mission is to strengthen EPS's offerings, develop strategic partnerships, and reinforce the company’s position in the embedded finance market across the UK and Europe.

Rehana Mitha, Managing Director of Edenred Payment Solutions states : "Edenred Payment Solutions has been quietly facilitating payments and embedded finance solutions for forward-thinking businesses for the last 15+ years. I’m honoured to be at the helm of such a long-standing organisation and look forward to driving the company to new heights of success and innovation."

Gilles Coccoli, Chief Operating Officer for Edenred Payment Solutions & New Markets added “True to our purpose “Enrich Connections. For Good.” EPS has positioned itself as a trusted partner to EU and UK brands and fintechs wanting to offer a reliable and transparent payment experience to their customers. In this context, I am very pleased to welcome Rehana as she arrives with a significant amount of experience in the payment industry. Under her leadership, I am confident that EPS will achieve its ambitious goals”.

Edenred Payment Solutions (EPS) provides comprehensive payment solutions through its APIs, covering everything from accounts and payments to card issuing and processing capabilities. Providing Electronic Money in Europe and UK, the company positions itself as a trusted and holistic partner for fintechs, simplifying the complexities of regulatory compliance. With this, EPS has been supporting the development of Thinkmoney in the UK and accompanying B2B fintech Tide on its European expansion journey.

Additionally, the company’s virtual card solution supports various embedded finance use cases, including B2B payments in the travel sector, BNPL services, and insurance claim reimbursements. Completing its portfolio, EPS offers gift card programs for international brands and retailers, such as Sainsbury’s, designed to boost customer engagement and sales.