Fintech startup Lanistar has recently unveiled its latest feature, which allows customers the choice to customise their virtual payment card with one of Lanistars eight iconic colour schemes.

Throughout its marketing campaign, Lanistar has put its payment card in the spotlight. The multitude of colours, all accompanied by a holographic finish, have been seen in the hands of football stars and Instagram models alike, having exploded online due to Lanistars intense social media marketing campaign.

Now, these social media famous payment cards are available in digital form for customers of the Lanistar app, which has been growing in users steadily since its launch in Brazil back in November.

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In 2022, Lanistar made the choice of going fully digital, eliminating the physical plastic card.  This was a bold move, but is part of the fintechs commitment to sustainability, cutting out plastic use and factory emissions. Furthermore, Lanistar also partnered with OneTreePlanted.Org to plant trees in honour of their customers, and also work with partners in the crypto space for carbon offsetting solutions.

According to Thales, the amount of plastic used to produce banking cards annually is equivalent in weight to roughly 95 Boeing 747s planes, with the production of said cards producing a carbon footprint equal to 288,000 passengers flying from New York to Sydney. That's no small amount of emissions - and one that Lanistar does not want to contribute to.

“The financial industry is just as capable of reducing its carbon footprint as any other,” said Lanistar CEO Jeremy Baber. “Lanistar has just taken an extra step. So, we will focus on a digital solution - anything you could want to do is here on the app. There’s no need for us to make plastic cards, they damage the environment, and quite frankly, young people hardly use them - they’re more likely to have their phone in their hands than their wallet”.

The Lanistar virtual card is now available in the following eight colours: Ocean Spray, Bruised Ego, Blood Orange, Tutu Fluff, Queen-B Lemonade, Chopped Kale, Phantom Black, and Silver Lining.