IXOPAY and Forter Partner to Block Fraud and Maximize Customer Lifetime Value

  • Payments
  • 21.03.2023 02:40 pm

Leading Payment Orchestration Platform provider IXOPAY today announced a new partnership with Forter, the Trust Platform for digital commerce, to deliver accurate, real-time decisions about customer trustworthiness. The instant, automated fraud decisioning from Forter will help IXOPAY merchants drive revenue growth, improve the customer experience and deliver a clear business impact.

As fraudsters become increasingly more sophisticated, distinguishing genuine customers from bad actors has become a challenge for merchants everywhere. Unfortunately, in an effort to curb fraud, many merchants are falsely declining legitimate transactions. Estimates indicate that for every dollar lost to fraud, the average business loses thirty dollars from false declines.

The Forter-IXOPAY partnership addresses this challenge by making targeted decisions about customer trustworthiness at critical interactions, simultaneously blocking fraud while maximizing genuine customer experience and lifetime value. Forter’s solution integrates directly into IXOPAY’s payment orchestration platform via a central application programming interface (API), bringing merchants the power of Forter's massive network of online retailers quickly, efficiently and without additional implementation effort.

The IXOPAY platform provides complete management of the payments transaction lifecycle. The independent Software as a Service (SaaS) solution monitors transactions in real-time, consolidates data in one place, and enhances the checkout experience with connections to local, international, and alternative payment methods (APMs), as well as risk checks to improve conversion rates and lower fraud.

“When you solve for fraud intelligently, you’re actually pulling a powerful growth lever”, said Aaron Begner, General Manager EMEA at Forter. “Our new partnership with IXOPAY will not only help merchants block fraud, but they’ll also have the insights needed to deliver superior customer experience and maximize customer lifetime value.” 

“With Forter, we have gained a strong, global partner for our customers. Currently, more than 10,000 businesses worldwide rely on Forter’s platform”, said Adam Vissing, Vice President of Sales and Business Development, IXOPAY. “The ongoing development of both solutions provides our customers with the assurance that they can rely on the highest quality, contain threats in the long term and ensure stable customer relationships. We look forward to continuing to work with Forter to develop world-class services and further expand our relationship.” 

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