IDnow, a leading European identity-proofing platform provider, has appointed Jason Tucker-Feltham as its Head of Crypto Sales. Based in IDnow’s London office, Jason brings with him more than a decade of experience in financial services, with the last four years spent specialising in crypto.

Jason, who is also the committee chairman at Crypto Club Global, is a passionate industry advocate, and regularly engaged as a speaker at crypto events in the UK and beyond. Previously, he worked in business development and European sales at Celsius, where he covered some of the largest institutional clients in the crypto space. Before that, he was the Head of UK Advisory Compliance at UniCredit, where he lobbied for proportionate MiCA regulation on behalf of the entire banking group.

Commenting on his appointment, Jason said: “The crypto market has been consistently growing in relevance ever since the inception of Bitcoin in 2009. In that time, market capitalisations of most crypto assets have varied considerably, but industry momentum indicates that crypto has a future and may well turn traditional finance on its head.”

“However, with decentralised finance (DeFi), there are concerns that bad actors can exploit digital asset platforms. This is where Know Your Customer (KYC) and the tokenisation of identity can come in. These processes can build an additional layer of trust between all market players. As one of the leading platform providers for identity proofing in Europe, IDnow is a great fit for the rapidly maturing crypto industry,” he added.

Benjamin Haas, Senior Sales Director EMEA at IDnow, commented: “We’re excited to have someone as knowledgeable in the crypto market as Jason as part of the team. In his capacity as Head of Crypto Sales, he will be responsible and accountable for our go-to-market crypto strategy.”

“Given the developments in the crypto industry currently, having Jason join the team now is great timing. The crypto market is clearly in need of regulation and with our team and our market leading solutions, we want to be at the forefront of this change,” Benjamin added.