Gate.io, one of the world’s earliest cryptocurrency exchanges and a leader among digital asset platforms, is celebrating its 9th birthday starting today, on May 30th, 2022. Alongside an exciting host of activities to commemorate its founding anniversary, the company has also announced a brand refresh to better reflect its values and commitments to its users. As part of the revamped brand identity, Gate.io is unveiling a new slogan, color scheme, and logo.

Dr. Lin Han, CEO and founder of Gate.io, said: 

"Gate.io continuously seeks breakthroughs and advancements while remaining steadfast in its determination to help develop and drive progress in the crypto industry. We believe that the new logo and color scheme reflect the lessons we have learned in nearly a decade of service to our users, as we continue striving to create an innovative brand that is open and accessible to everyone around the world.”

Gate.io’s New Brand Identity 

Slogan

Gate.io’s new slogan is “Gateway to Crypto,” which reflects the platform providing users with an always-open gateway to cryptocurrencies. This conveys that Gate.io not only connects users with the world of crypto, but also stays relevant with current industry trends and boosts the development of the crypto community. 

One of Gate.io’s X-factors is its diverse range of altcoin options. The new slogan, followed by the sentence “Trade over 1,400 cryptocurrencies safely, quickly, and easily”, encapsulates Gate.io’s key features – Gate.io is a global multi-currency platform that anyone in the world can easily access to invest in a myriad of cryptocurrencies. This messaging positions Gate.io as a formidable presence in key new and emerging markets. 

Colour Scheme of Blue and Green 

Moving forward, Gate.io is adopting a new color scheme of blue and green,  which portray Gate.io as an inclusive and mature brand with a platform that is equally accessible to everyone. This new color scheme of blue and green represents integrity, reliability, and vitality. The two colors together reflect Gate.io’s wealth of experience as an established and respected exchange as well as the company’s evolution over the last nine years of dedicated service. 

Logo

Gate.io’s new logo features a 3/4 circle to represent the company’s inclusivity, security, and stability. The logo also has a “block” element, symbolizing blockchains. Together, the circle and block form the letter “G” for Gate.io. The messaging here is straightforward – Gate.io will continue to embrace the booming blockchain era to create a digital world that combines innovation, reliability, and security.

More To Look Forward To During Gate.io’s 9th Birthday Celebrations

Lite App and Mini App launch

Gate.io is launching a notable update to its mobile app that allows users to opt for a “Lite App” version within its flagship app, offering streamlined and simplified in-app transactions for crypto trading of more than 1,400 coins, tokens, and other digital assets. This cleaner, more user-friendly interface through the Lite App makes it even easier for new and existing users to invest and trade quickly and efficiently. Users can access a suite of essential, basic functions for different crypto assets on the go, such as viewing the market sentiment through easily understandable trend lines, the fiat currency deposit and currency exchange,  the NFT marketplace, wallet services, and basic account settings. 

The exchange is also launching a Mini App to allow users to navigate third-party crypto applications. The mobile Mini App is now live, while the web version is being fine-tuned. As Gate.io’s range of third-party crypto app partners expands, different categories like online shopping, travel, gift cards, and ticketing can be accessed through the Mini App. This allows users to access multiple services without having to sign up for a third-party merchant account. One of the channels that is already live in the Mini App is the GameFi Centre, where users can enjoy GameBox, a collection of independent games. 

Contests with US$9 million in prizes

To kick off Gate.io’s 9th birthday festivities, Gate.io is launching a 9th Anniversary Series Campaign on May 30th, 2022, with a total of US$9,000,000 in prizes to be awarded. There are three main contests as part of the campaign: 

• Gold Bar Event: Share the game screenshot with the hashtag #GATEIOTURNS9 on your Twitter during the event. All participating users have a chance to win rewards from a US$50,000 prize pool. One lucky user will win a 999-gram gold bar worth US$70,000.

• Space Travel NFT Mystery Boxes: Gate.io will release 9,000 Space Travel NFTs Mystery Boxes containing Space Travel NFTs of five rarity tiers. Users collecting the Space Travel NFTs have a chance to win a flight seat deposit for space travel – find out more by keeping an eye on Gate.io’s Space Travel NFT Mystery Boxes campaign. 800 free NFT airdrops will also be given out to lucky users participating in the Space Travel NFT Mystery Boxes series of activities.