5ire, the 5th generation blockchain network, announced today that social innovation expert Dr. Richard Swart, celebrity talent manager Jamie Gold and former Senior Advisor to the Nobel Peace Prize Forum, Ed Martin, have joined its team as strategic advisors.

Dr. Richard Swart is an expert on global challenges and the application of technology to create greater access to capital. His interests and expertise are a perfect fit with 5ire’s realization of the fifth industrial revolution and its commitment to personalization, human-centred design, and deep integration of the UN sustainable development goals in 5ire’s technology. Ed Martin has been an executive to top tier companies like Kellogg’s, Coca-Cola, Citigroup, Ford, and Hershey, and has deep insights in a variety of verticals. Jamie Gold, a gaming, content, and event producer, has been a prolific dealmaker on behalf of tech companies and an avid supporter of blockchain as a revolutionary technology.

Pratik Gauri, Co-Founder and CEO, 5ire, stated “The combination of field experience and knowledge that these top-tier performing executives bring to the table will help rocket 5ire into the fifth industrial revolution. We’re honored and excited to have them on our team as strategic advisors, and are already seeing the benefits of their insight and support.”

“I am honored to join the 5ire team,” Dr. Swart said when it was announced that he’d be joining 5ire as a strategic advisor. “As a leading layer 1 blockchain company pushing the boundaries of both technology and social impact, this company is poised to have a massive impact on the ways blockchain technologies can be deployed.”

Upon joining 5ire, Gold shared, “Next to philanthropy, sustainability has been a great passion, and I am delighted to be joining a team that is fully committed to bringing about the change in our outlook from for-profit to for-benefit economy. I look forward to working with and advising 5ire’s success in bringing sustainability to the fore of mainstream conversations. 5ire can provide blockchain and crypto access for everyone as a trailblazer in this space!”

From the outset, 5ire has been focussed on implementing the United Nations 2030 Agenda for Sustainable Development. They’ve produced 5ireChain, an innovative blockchain technology with the UN SDGs written into its core. Non-financial factors such as environmental, social, and governance scores are weighted in the 5ireChain ranking protocol, impacting a node’s participation in the 5ire network.

By incorporating sustainability into the network’s base layers with its blockchain technology rankings, 5ire is building a for-benefit economy and embodying the fifth industrial revolution, creating a net positive impact on the planet and serving humanity.