EPAM Systems announced the opening of a new innovation lab in its Los Angeles office to accommodate the rapid pace of disruption in the Media and Entertainment industry. The location allows EPAM to provide its unique global delivery model to more customers in North America by supporting direct collaboration with product owners in the design, prototyping, and deployment of solutions with maximum onsite support.

"The magnitude and speed of disruption to our clients in the Media and Entertainment industry has challenged us to evolve our solutions rapidly and at scale. The innovation lab model allows our teams to work closely with clients to quickly uncover unmet needs and then prototype solutions, test them and launch a first release in a matter of weeks instead of months," said Alexey Vitashkevich, VP, Co-Head of North American Business, EPAM. "Our Los Angeles office offers a central location to support our clients and help them successfully compete in this ever-changing digital landscape."

"For seven years, we have been working with EPAM on innovating our business through technology," said Philip Potloff, Chief Operating Officer, Edmunds.com. "A local office with an innovation lab is a great addition to our partnership."

Innovation labs are essential to many industries in this current disruptive environment; a focused team of researchers, designers, developers and business stakeholders can offer close collaboration to identify growth opportunities and solve complex business challenges. Current market trends are fundamentally changing the Media and Entertainment industry and, to stay competitive, digital-based business strategies are essential. An innovation lab can offer businesses the capabilities they need to uncover new revenue models.