Tinkoff has been recognised for its innovative banking solutions as the Most Innovative Digital Bank in Central and Eastern Europe at Global Finance magazine’s 2021 World’s Best Digital Banks awards.

In 2020, Tinkoff unveiled its AI Banking strategy that aims to transform its customer offering through personalisation with the help of artificial intelligence across all products and services. 

To that end, Tinkoff has expanded the use of AI across its financial and lifestyle services to provide tailored advice, interface personalisation, automation of repetitive financial tasks and interactive content that drives engagement and improves the customer experience. 

Oliver Hughes, CEO of Tinkoff Group, commented:

“We are honoured to be recognised at the World’s Best Digital Banks awards for the seventh consecutive year. Tinkoff places tech innovation at the forefront of its efforts to revolutionise financial services. Winning this nomination is a testament to the innovation that makes the Russian tech industry a leader on the global stage, with Tinkoff being a significant contributor to this success.”

Winning banks were selected based on the following criteria: strength of strategy

for attracting and servicing digital customers, success in getting clients to use digital offerings, growth of digital customers, breadth of product offerings, evidence of tangible benefits gained from digital initiatives, and web/mobile site design and functionality.

The winners were chosen from entries evaluated by a world-class panel of judges at Infosys, a global leader in consulting, technology, and outsourcing. The editors of Global Finance were responsible for the final selection of all winners.

Joseph D. Giarraputo, publisher and editorial director of Global Finance, commented:

“With the global pandemic forcing people to conduct their personal and professional banking activities from their phones, tablets and computers, digital banking took on an importance and prevalence far beyond anything that had come before. Banks were forced to respond to this drastically altered landscape, and those that met the challenge most successfully are being honored as Global Finance’s World’s Best Digital Banks 2021.”