With 74% of European consumers planning to continue online shopping habits as lockdowns lift, BigCommerce will offer language, payment and content support to help local merchants compete in this increasingly digital-first economy 

BigCommerce, a leading global Open SaaS ecommerce platform for fast-growing and established brands, today announced it has extended its European presence from the U.K., into the Netherlands, France and Italy. With BigCommerce, merchants will have access to a flexible, enterprise-grade ecommerce platform built to sell on a local and global scale. This latest growth phase comes almost a year since the company’s IPO in August 2020 and three years since the company first put down roots in EMEA with an office in London in 2018.

Over the past year, the pandemic has accelerated the shift to ecommerce and led to significant growth of ecommerce markets within the Eurozone. In the UK as well as France, Italy and the Netherlands, the volume of ecommerce sales is growing year on year. It is estimated European ecommerce sales are expected to total $530.7m by the end of this year alone.

BigCommerce’s expansion will create new roles in France, Italy and the Netherlands to work directly with merchants in the region. As part of this fully localised experience, merchants will be able to use the BigCommerce platform to manage their store in their local language, as well as create a fully localised website experience for their shoppers, with their local payment methods and currencies. 

Commenting on the expansion, BigCommerce VP and GM EMEA, Jim Herbert, said: “BigCommerce powers over 60,000 merchants worldwide and this latest phase of our EMEA expansion underpins our ongoing commitment to the region and retailers within it. Our presence in France, Italy and the Netherlands will enable us to provide tailored programmes and services specific to our customers and partners across Europe.

“Since our EMEA launch three years ago, we’ve helped retailers of all sizes enhance their digital presence and boost sales through our platform. We’ve also established a strong local partner network both across Europe and within its respective markets to ensure merchants have the freedom to work with technology and agency partners that best fit their specific business needs.”  

BigCommerce has already built an established customer base in each region, with recognised brands such as La Bouche Rouge, Nippon Shoten and Agent 00Spas in France, La Perla, Pro-Bolt and riCompro in Italy and Homey’s Tools for Life, Heating World and Barts Parts in the Netherlands all using BigCommerce’s platform to boost visibility and sales.