Financial IT Interview with Sophia Sanders, Distribution Lead at Chetwood Financial
- 09.06.2021 -- 09:41 am
Unlike traditional Banks, Chetwood Financial is not looking to build a customer base and then cross-sell to them. Instead, focus on distinct customer segments that are underserved by the market, creating innovative products to meet their needs. Chetwood Financial does this through different brands, not one, because what works for one customer isn’t necessarily right for all customers. Chetwood Financial also does this for other industries and companies too, offering them white-labelled products with no upfront investment. Chetwood Financial's business model is focused on keeping costs low, with state-of-the-art, cloud-based technology, and digital distribution with partners such as ClearScore and MoneySuperMarket.