Vericast, a leading marketing solutions company, together with its Harland Clarke line of customer experience solutions, today introduces Account Advisor, which uniquely matches customer needs with relevant financial products. This best-in-class customer engagement platform, powered by Ignite Sales, Inc., guides consumers and small businesses through dynamic conversations focused on uncovering personal financial needs and then makes relevant, effective recommendations.

Account Advisor’s guided selection process leads banking customers to choose products that best fit their needs 98% of the time, according to data from Ignite Sales. This is in striking contrast to the 30% of customers who select the most appropriate accounts when given the ability to self-select online.

Through a consistent, dynamic dialogue – whether online or in-branch – Account Advisor identifies customers’ financial needs and offers personalized, real-time product recommendations, leading customers to discover new products and services that are most relevant to them. In fact, valuable recommendations lead to a 40% increase in customer satisfaction. This new strategic alliance with Ignite Sales empowers financial institutions to improve engagements and deepen relationships from the moment of account opening, positioning themselves as trusted financial advisors – good news for the 84% of banks that have not mapped their customer’s financial journey.

“The alliance between these two organizations has the potential to address a key priority of every bank marketer, which is maximizing the value of each customer response,” said Bill Hippensteel, Executive Vice President at Commerce Bank. “By utilizing information gathered from guided conversations, we will be able to better tailor our marketing messages. This allows us to customize and humanize our communications to improve our return on marketing investment (ROMI) and maximize lifetime value.”

A Vericast solution within Harland Clarke’s data-driven, highly personalized financial services offerings, Account Advisor enables financial institutions to automate, simplify and satisfy their customers’ desire for 24/7 personal service.

Key features and benefits of Account Advisor include:

• Higher account opening completion rate and more online applications
• Consistent, trackable and compliant conversations and recommendations
• Enhanced sales efficiency and reduced turnover
• Advanced reporting on effectiveness and efficiency of customer interactions
• Streamlined acquisition of current client and market data to inform marketing, product, development, training, expansion and strategic decision-making

“The bar for personal digitalization has never been higher with the increased use of online banking, accelerated by the pandemic,” said Scott Hansen, EVP, Marketing, Vericast. “Technology has redefined the way financial institutions connect with consumers, and by engaging new customers in meaningful ways at the moment that most influences their decisions, financial institutions are able to best meet and also improve their customers’ financial wellness goals at every life stage.”

Learn more about Account Advisor and how it accurately matches consumers to financial products and services.