Clearwater Analytics, an industry-leading SaaS solution for automated investment data aggregation, reconciliation, accounting, and reporting, announced today that it has appointed Ms. Cristel Cohen-Bacry has Head of Europe, Middle East, and Africa (EMEA) Marketing. In this capacity, she will shape and define the EMEA marketing strategy and go-to-market plans to drive consistent, sustainable growth across the region through demand generation, digital channels, and communications.

Based in Paris, Cohen-Bacry brings a 20-year track record in the IT and fintech industry, focused on the development of marketing communications and digital marketing strategies for global companies. Prior to joining Clearwater Analytics, she worked at NeoXam, eFront, and Misys (Finastra) where she was focused on building their lead generation marketing programs, resulting in sales growth. Cohen-Bacry also worked at Infosys Consulting and Vinci where she increased brand awareness, developed lead generation processes, and created local PR, marketing and digital strategies. She also advised multiple start-ups in setting up and launching their brands. She earned her degree at ICD Business School in Paris.