Adyen (AMS:ADYEN), the payments platform of choice for many of the world’s leading companies, has today announced the rollout of Giving - a product feature that enables Adyen’s merchants to accept charitable donations during the online and in-store checkout process, and allows them to strengthen their bond with their shoppers by providing a platform for their preferred charitable causes. By doing so, Giving converts shoppers’ good intentions into additional revenue streams for charitable causes. 

Adyen partnered with a host of leading brands to launch Giving, including Gap Inc., Delivery Hero and Crocs. In line with the company’s philosophy of leveraging its technology to make a positive impact, Adyen will absorb the full cost of the donation.*

“Our founder, Don Fisher, firmly believed that ‘we do more than sell clothes’ has always been at the heart of what we do,” said Ben Wittman, Senior Director at Gap EU. “Adyen has made it simple and accessible for our shoppers to give back to their communities in our stores”.

“Meal donation is a core part of our Corporate Social Responsibility ambition at Delivery Hero. Adyen has been a great partner in building out the donation strategy for our ShareTheMeal project,” says Jeffrey Oatham, Director of CSR & Sustainability at Delivery Hero.

“Adyen’s innovative donation technology provides our shoppers with a seamless and transparent way to support our partners, like Feeding America, with one click,” notes Feliz Papich, Senior Director Ecommerce Product Manager at Crocs. “It excites me that through teaming up with Adyen, donating to charitable causes is now so frictionless.”

“The combined strengths of our merchants’ forward-thinking attitudes and our technology create a multiplier effect that enables fundraising for charitable causes at tremendous scale,” comments Pieter van der Does, co-founder and CEO of Adyen. “Giving increases the pool of funds available to charities by playing into newly evolved donation behavior at a time when charities are increasingly unable to rely on traditional means of giving. I’m proud that we’re using our technology to enable our merchants to cater to these evolving needs - especially during a global pandemic, when it’s more important than ever for charities to have the funds they need.”

With a single tap on a point-of-sale terminal or the click of a button at an online checkout, shoppers can donate to the merchants’ charity of choice. Giving transactions seamlessly integrate into existing checkout processes across all payment channels, and shoppers’ donations are reported and settled to the charity of choice directly without impacting the merchants’ existing reconciliation flow. For more information on Giving, go here.

*Adyen Giving eligibility criteria apply