Trustly, the leading online banking payments company, announces today the appointment of Louise Nylén as Chief Marketing Officer (CMO).

The CMO position is a newly established role which entails overall responsibility for Trustly’s marketing and brand-related activities. Louise Nylén will report to the CEO, be part of the management team and play an important role in driving Trustly’s growth towards becoming the next-generation global payments network.

Louise has 20 years of international business experience. She started her career at Bain & Company and most recently spent six years with LeoVegas Mobile Gaming Group where she was Deputy CEO and Chief Marketing Officer. She is a board director of Nelly.com, the online fashion retailer which is part of NasdaqOMX-listed Qliro Group.

Oscar Berglund, CEO at Trusty said: “I am delighted to welcome Louise to Trustly. Her marketing expertise, proven ability to drive successful growth and solid leadership skills make her a valuable addition to the team as we build the next-generation payments network.”

Louise Nylén comments: “The payments world is going through an intense period with massive structural changes where providers like Trustly have a very interesting future. Trustly has a unique product, a high-quality service and a unique first-mover advantage – important success factors that made it very interesting for me to join and build a strong brand that appeal to merchants and consumers alike. I am looking forward to seizing the opportunities that lie ahead and contributing with my experiences from marketing and online retailing when entering new geographies.”