This announcement does not constitute a prospectus and nothing herein contains an offering of securities. No one should purchase or subscribe for any securities in Adform A/S ("Adform" or the "Company") except on the basis of information in any prospectus published by the Company in connection with the potential offering and admission of such securities to trading and official listing on Nasdaq Copenhagen A/S (“Nasdaq Copenhagen”). Copies of any such prospectus will, following publication, be available at the Company’s registered office and, subject to certain exceptions, through the website of the Company.

Adform announces intention to launch an Initial Public Offering on Nasdaq Copenhagen

Adform, an advertising technology company, today announced its intention to launch an Initial Public Offering ("IPO") and to list its shares on Nasdaq Copenhagen. 

The contemplated IPO is expected to consist of sale of newly issued shares, to raise gross proceeds of DKK 750 million to support Adform’s strategy by funding its strategic initiatives and strengthening its balance sheet, as well as a potential sale of existing shares by certain of the current shareholders in Adform. The total offer size will be announced in connection with the publication of the prospectus.

Adform is currently owned by GCM Holding ApS, VIA Equity Fond I K/S, Accredonet Holding ApS, Stefan Juricic (collectively the "Selling Shareholders") and Danica Pension, Livsforsikringsaktieselskab.

Chairman of the board of directors, Peter L. Ravn, said:
“We are investing in accelerating Adform’s growth on several dimensions and intend to seek funding of the rapid market expansion, continued product development and a strengthening of our balance sheet through an initial public offering. It is our firm belief, that Adform’s multiple growth levers, business model, and high-growth markets constitute an interesting investment opportunity for new investors." 

CEO, Gustav Mellentin, said:
“Since Jakob, Stefan and I founded Adform 16 years ago, we have focused on building a unique product portfolio for lead-ing customers, while driving towards sustainable, long term growth.  

It’s been quite a journey from a basement in Nørrebro, Copenhagen to today having more than 850 fantastic colleagues across 24 countries, but I am convinced the most exciting times are still ahead of us. We have ambitious goals for the fu-ture, and we believe that our unique proposition forms a solid foundation for future growth. I am thrilled by the prospect of inviting new shareholders along for Adform’s continued successful journey.”