E*TRADE Financial Corporation today announced the release of Apple Pay functionality for E*TRADE debit card holders. The simple, efficient payment option caps off an end-to-end experience for E*TRADE customers — from researching investment opportunities all the way through using cash in their accounts for daily purchases. Customers can now link E*TRADE debit cards directly to Apple Pay and enjoy safe, secure, card-free payment.

“Traders and investors today expect an easy, seamless, and secure experience across the full investment lifecycle, from research to execution to monitoring,” said George Fischer, SVP, Trading, Margin Lending, and Cash Management at E*TRADE Financial. “With the addition of Apple Pay, we take that one step further, allowing investors to access cash how they want, when they want, and where they want.”

Apple Pay is currently available using an iPhone 6 [®] , iPhone 6 Plus [®] , Apple Watch™, iPad Air 2 [®] , or iPad mini 3™ running iOS 8.1 or later.

Apple Pay continues a legacy of mobile innovations delivered to E*TRADE customers. E*TRADE’s mobile offerings include investing applications for popular devices such as the Apple Watch, iPhone [®] , iPad [®] , Android™ Phone and Tablet, Windows [®] Phone, Kindle Fire Tablet, and Amazon Fire Phone. Investors and traders use E*TRADE Mobile apps to manage their accounts on the go, place stock, option, ETF, and mutual fund trades, as well as access real-time quotes, news, charts, and educational content anywhere. E*TRADE offers pioneering and hassle-free digital platforms backed by human guidance.

For useful insight from E*TRADE and third-party investment professionals, follow the company on Twitter, @ETRADE.

Click here to watch a video of the Apple Pay functionality and what it means for E*TRADE customers.