Qualtrics, the leader in experience management, announced today the availability of a mobile in-app software development kit (SDK) available for its comprehensive Qualtrics Customer Experience (CX) Platform. 

The Qualtrics mobile in-app SDK, available for iOS and Android platforms, and accompanying designer portal, enables brands to quickly and easily build branded customer feedback experiences that originate directly from the brand's own mobile app. 

The Qualtrics CX Platform is built for a mobile-first world. For today's constantly connected consumer, an engaged and meaningful experience is not only coveted, it is expected. Qualtrics enables brands to stay constantly connected to the voice of the customer through investments such as the mobile in-app SDK. 

"Digital is becoming the backbone to customer relationships," said Bruce Temkin, managing partner of the Temkin Group. "If companies can't make an emotional connection online, then they'll struggle to attract and retain customers." 

This new designer portal allows digital managers to easily design the feedback experience, including look and feel, and provides dynamic control of numerous targeting triggers without the need to update the app again.

The designer portal is part of the newly enhanced website and app feedback experience that is deeply integrated with the Qualtrics Experience Management (XM) PlatformTM. Now, CX teams can work in the same platform (under a single login) and have a consistent end-to-end experience across survey editing, dashboards, analysis and digital intercepts.

"It was fantastic to be able to integrate the same survey that we use across our other channels into our app as well," said Jayson Bell, lead experience designer at Vector Limited, the largest distributor of electricity and gas in New Zealand. "This has given Vector the ability to gather an experience score from any of our users, regardless of their chosen channel."

The Qualtrics CX Platform is the most advanced end-to-end platform for measuring, managing and improving the customer experience. With industry-specific expertise and comprehensive implementation support and services, Qualtrics helps businesses build the competencies and capabilities they need to improve customer acquisition, retention and loyalty. With an emphasis on increasing customer share of wallet and reducing cost-to-serve, the Qualtrics CX platform can drastically benefit the bottom line as well as help increase brand awareness and equity.