Highlighting the potential of Adyen’s growth in the point of sale space, new clients include ASICS, Schuh, Lush, City Sightseeing, Dunkin Donuts, Hema, Stedelijk Museum Amsterdam, Coolblue, Action, amongst many others.

By introducing Adyen’s in-store solution, merchants are able to unify their retail channels in one payments system – enabling rich insights into customer behavior on a global scale. This helps improve the customer experience and build loyalty with consumers.

“It’s great to be helping so many brands with their in-store transactions,” said Roelant Prins, Chief Commercial Officer at Adyen. “As the balance of power continues to shift towards the consumer, the challenge for retailers is to ensure they remain relevant. Stores are fast becoming ‘experience centers;’ we help retailers remove friction and deliver more personal and convenient experiences both online and in-store.

“Adding Adyen POS enables retailers to recognize returning customers and curate more memorable in-store experiences. With Adyen’s single payment platform managing all customer payments, the traditional boundaries to unified commerce are removed and online payments can be unlocked in-store. For example, customers can refund ecommerce orders in-store, or in-store purchases can be linked to a customer’s digital account automatically. Customers can also use saved cards on their devices to enhance mobility in the checkout. This creates an experience that meets the demands of today’s customer and increases the likelihood of repeat business for merchants,” Prins said.

Adyen continues to reinvent payments by applying ecommerce technology to POS

The company today also released Terminal API, a crucial piece of the unified commerce puzzle that brings the benefits of ecommerce into the physical store. With Terminal API, payment transactions run entirely over cloud or internet infrastructure, enabling a shopper to initiate a transaction from any device or location on the shop floor. This opens up new ways for customers to checkout and pay, creating a more personal and flexible shopping experience. For example, it makes it possible for customers to shop in-store and complete their transaction by receiving their basket on their mobile device and pay with one click.

“Terminal API makes life easier for merchants, creating a more flexible infrastructure that eliminates compatibility issues between different local networks, legacy systems or cash registers. Ultimately this saves them both time and money,” Prins concluded.