SimCorp, a leading provider of investment management solutions and services for the global financial services industry, today announced the appointment of Martin Engdal as Director, Global Product Marketing. In this role, Martin will lead SimCorp’s product positioning and drive go-to-market strategies for SimCorp’s solutions based on current and future technology needs of the buy-side investment management industry.

Martin has almost 20 years of experience in the investment management and financial services industry. He joins SimCorp from Advent Software, where he was Market Strategist and Senior Director of Business Development, EMEA. Prior to this, Martin held various marketing, sales and business development roles at, among others, Danske Bank and ABN AMRO Asset Management.

“The Product Marketing function is essential to our ability to communicate to existing and potential clients how SimCorp and our solutions excel in the market. Martin’s diverse and extensive experience, from both the client side and most recently from a key position with an established industry technology supplier, makes him the ideal candidate to drive that effort. It is a pleasure to welcome him to SimCorp,” comments Jens Olivarius, Senior Vice President, SimCorp Group Marketing & Communications.